I’m not entirely sure how this slipped under my radar but, 9 days ago, Adobe launched AMP or “Adobe Media Player,” a very Joost-esque piece of software that offers “channels” of online video content in a variety of different categories: news, animation, music, etc.
With the application, based on the Adobe AIR1 platform, you can discover and download new content in AMP’s catalog as well as subscribe to any new episodes of your favorite shows/content. Think of it as TiVo2 for the Web – or just think of it as the first Joost competitor/rip-off from a multi-million dollar software company.
One unique feature about the player is its ability to play all of those Flash video files you ripped off of YouTube using some 3rd party application. Prior to AMP, we you had to rely on some horrifically-designed, unstable app to play those files.
In addition to catering to the end users of this product, all 5 of them so far, AMP also “offers content publishers new ways to distribute and monetize their video assets:“
* Branding—Deliver backgrounds, banner, and logos which are displayed dynamically around your content when it is viewed in AMP.
* Advertising—Dynamically deliver banners, in-rolls, and overlays, using your existing ad system, which are displayed in and around your content.
* Measurement—Anonymously measures and asynchronously transmits content usage data to provide valuable metrics for your business.
* Content Protection—Help ensure that ads can’t be replaced or removed, and that content can’t be reused or remixed without your consent.
* Media RSS—Increases viewership by conveniently delivering new content on an automatic and periodic basis.
Update: I heard the AMP user count just went up to 7…all because of this blog post. We’re proud to have the amount of readers that we do and it truly feels incredible having this kind of power and influence.
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The Fans of Tech Glossary
“For those of you that just don’t know what the crap we’re talking about.“
1 Adobe AIR: “a system runtime environment for building Rich Internet Applications.“
2 TiVo: “a consumer video device which allows users to capture television programming to internal hard disk storage for later viewing.“
all entries via WikiPedia (”a multilingual, web-based, free content encyclopedia project.”)
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