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Google Unleashes AdWords in Print
Just a short while ago, Google officially announced the release of Google Print Ads. Available to new and existing AdWords users, the print extension of the AdWords program will be pushed out to an initial collection of roughly 200 newspapers (PDF) nation-wide. AdWords users can upload a PDF ad and select where it will be published. You can choose from a variety of options including newspaper name, city, target circulation, ad size and even newspaper category (e.g., news, entertainment, etc.)
Once you’ve selected where you want your ad to be published, you can then determine how often you’d like to see the ad run. After you’ve made your selections, you can receive an instant, adjustable quote based on the criteria you’ve selected. Note, you even have the option of setting up budgets for your print campaigns - much like you’re currently able to do with online ads in AdWords. Once you accept the quote you’ve been given, your ad will be sent to the newspaper publication(s) you’ve selected for approval. The next communication you receive will be from the publication itself which will either be an acceptance of your ad or a reason for rejection along with, if available, feedback on changes you can make to your ad for reconsideration. If accepted, you can then upload a print-ready version of your ad which will then be run on the day, time and place you’ve specified.
If, however, you wouldn’t even know where to start in creating an ad for print use, Google has a list of 3rd-party professionals who can assist you…for a price, of course. Or, you can just contact the fine folks at Autumn Home*.
If you’re interested, you can sign up for Google AdWords at http://adwords.google.com. If you’re not ready to sign up but would like more information on the program, check out Google’s Breeze presentation on AdWords for Print or read the official entry on Google’s Inside AdWords blog.
Article Refresh 01: Apparently, there is now an option to chat live with AdWords specialists via LivePerson. We just had a first-hand experience with this feature and we can say, without hesitation, that it was the best live chat experience we’ve ever had. We were connected with someone immediately and our account query was resolved instantly and without hassle. Google hasn’t had the best track record with customer service (i.e., it’s inordinately difficult to get a timely response from Google staffers to your questions regarding any of their products) but, then again, AdWords and AdSense are Google’s cash cows so we’re guessing this is just an extra step they’re taking to ensure they stay one step ahead of their many competitors.
So, if you can’t find the answer to your Google AdWords-related query, check out their live chat option:
*Disclaimer: the editor in chief of Fans of Tech (yours truly) also currently holds the title of president at the Autumn Home design firm
